Extracted from the original post on LinkedIn by Steve Price, Chief Creative Officer

I had a great response to my last post. The importance of trying to get some value out of the pain of losing pitches clearly resonated with people – from both sides of the agency/client divide.

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Extracted from the original post on LinkedIn by Steve Price, Chief Creative Officer

I found out I lost a pitch last week. Devastated. I hate losing pitches. "Who doesn’t?” I hear you cry.

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Extracted from the original post on LinkedIn by Steve Price, Chief Creative Officer

When I was young lad, starting out in the industry, advertising seemed like an exotic and enticing other world. Where everyone had shoulder pads and drove BMW 3 Series Convertibles or Porsche 911s or Golf GTIs. The highest profile agencies created work approaching high art and stole headlines by making audacious bids to buy high street banks. This was the eighties and was truly a different time.

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