There is a significant change underway in the consumer-brand relationship. A recent study found that the majority of people would no longer care if 74% of all brands disappeared completely. I read this with real surprise, as throughout my career in the advertising industry, the value of developing a brand relationship with the consumer has always been seen as important. So why has this relationship changed so significantly?
We are proud to be supporting the IPACreative Pioneers Programme to uncover Creative Talent and give them a start in the industry. We have taken part for the last few years and have had many individuals who have gone through the programme and either continued to work with us or gone onto other roles in the industry.
We are incredibly proud to have ranked #3rd for Client Services and #32nd for our financial performance. Over 1000+ agencies entered, so to be in the Top 100 for these is an incredible achievement for the team.