12th August 2016

Does Brand Matter in the 21st Century?

There is a significant change underway in the consumer-brand relationship. A recent study found that the majority of people would no longer care if 74% of all brands disappeared completely. I read this with real surprise, as throughout my career in the advertising industry, the value of developing a brand relationship with the consumer has always been seen as important. So why has this relationship changed so significantly?

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9th August 2016

Creative Pioneers 2016

We are proud to be supporting the IPA Creative Pioneers Programme to uncover Creative Talent and give them a start in the industry. We have taken part for the last few years and have had many individuals who have gone through the programme and either continued to work with us or gone onto other roles in the industry.

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