Extracted from the original post on LinkedIn by Tom West, Account Director

24 hour order fulfilment is now standard in wholesale distribution. The fulfilment clout of dominant industry players has caused consumer demand for speed to grow and intensify in recent years – and this expectation will continue to shape the industry.

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The food wholesale sector is undergoing some big changes at a rapidly increasing rate. Therefore, to ensure that customers are not lost during these tumultuous times, wholesalers are communicating said changes to the purchase structure as a priority.

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We are all exposed to a cacophony of advertising messages each day, whether we realise it or not. With the debate raging about ad blocking, I’m interested in understanding what effect advertising has on our brains and behaviour.

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