THOROUGH KEYWORD RESEARCH IS ESSENTIAL FOR EVERY EFFECTIVE SEO STRATEGY
The focus is generating high quality site traffic.
Have you ever heard the saying “If you want to hide something where no one will find it, put it on page 2 of Google”. Well, it’s true. Search engine optimisation offers you the opportunity to be seen by more people without having to pay for every click.
Search engine optimisation is a long-term strategy that can have a huge impact on a brand both from an awareness point of view as well as driving a higher quality level of traffic for free. Any good PPC campaign is run in conjunction with a robust search engine optimisation work.
1 - Unique, data-driven content
Using insights from other areas of your marketing (such as pay per click advertising), we collect data to inform our focus for your SEO work. Over time, this kind of content will help to reduce your dependence on PPC for specific areas of your business as well as freeing up funds and resource that will allow you to increase performance in other areas. Creating consistently valuable content also allows you to better communicate your brand story and portrays your brand as an authority within your industry. This is one of the most important things you can do to especially if are in a B2B industry
2 - Technical SEO Improvements
It’s no use having great content if your website isn’t set up in a way that allows search engines and users to easily navigate it. We will ensure that everything from your meta descriptions and schema data through to mobile optimisation and visibility and semantic issues are all rectified to ensure that your site has a better chance of ranking.