TALKING TO YOU CUSTOMER WHEN
THEY ARE LOOKING FOR YOU.
People use search for a variety of purposes and looking for products and services is high up on the list.
When your users are looking for you offer, you have to be there with the right message. If you are not, you can be sure your competitors are. In order to see success with paid search (PPC) we use a framework that allows us to present users with the right message dependant on where they are in the buying cycle.
We unearth the hidden opportunities buried
deep within your campaigns.
BUYING CYCLE
Attention - Increasing brand awareness within the industry and maintaining brand salience
Interest - Focusing on the brand story and how the product/service solves a problem
Consideration - Promoting unique selling points and keeping the brand at the forefront of the user’s mind
Intent - Targeting longtail keyword searches with sales focussed messaging
Evaluation - Reaffirming the brand story and product USPs over competitors
OUR APPROACH
Creating different messaging dependant on the user’s position in the buying cycle means we can increase engagement, click through rate and overall conversion. We look to create a story arch across the user journey that ultimately ends with a conversion.
Our goals for your PPC:
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