AT THE COAL FACE
BEFORE YOU CAN BUILD A NEW BRAND, WE NEED TO GET
BACK TO WHAT MADE YOU WANT TO START YOUR BUSINESS IN THE FIRST PLACE.
WHY YOU DO, NOT WHAT YOU DO.
We need to expose your vulnerabilities. Is there a process?
Yes, there is. It’s called Getting To The Coal Face.
WHAT IS GETTING TO THE COAL FACE?
A session lasts one half-day. Hosted at a neutral venue, it breaks down into a series of practical exercises specifically devised to remove layers of brand clutter and get your team really emoting about your company and its brand. We go beyond red tape, bypassing internal bureaucracy and getting right between the lines of your brief.
WHO GETS INVOLVED?
Sessions are typically facilitated by two executives. As far as you are concerned, bring no more than eight people. Try and make sure there is a broad mix of stakeholders – business owners, senior people, interns, clients, suppliers. These sessions work best when opinions come from a range of perspectives.
WHAT ARE THE EXERCISES?
We obviously don’t want to give too much away here. Part of the unique impact is the element of surprise! The point of the exercises are to get you thinking about your company and its brand freely, without internal pressures getting in the way. Branding is a journey, not a destination. These exercises are about plotting that journey.
WHAT HAPPENS THEN?
After the workshop is completed we will prepare and deliver a detailed findings document outlining the days activities. This document will suggest a path to your new brand and how you might act upon it. At COAL, we are SME branding experts and we can take you right the way through to delivery. There’s no obligation to use us after the session but we’d hope, by that point, you’d want to look no further.