Ad Platform Launch
Facebook
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Services Performed
- Production Management
- Art Direction
- Creative Direction
- Filming
- Post Production
- Motion Graphics and CGI
Task
Facebook was launching an initiative to showcase its newest ad product and format offerings to marketers and consumers across the region, across 4 languages.
Challenge
Whilst Facebook is still popular amongst consumers, the challenge was in creating B2B content that did not feel too dry and informational, and encouraged engagement with Facebook as a platform.
Opportunity
Appeal to the consumer in a B2B audience. B2B audiences (despite common belief) react well to content that stimulates them more than statistical, factual-based information. A huge opportunity existed to engage our audience with content that entertains them.
Solution
We created a series of videos that balanced dry, fact-based informational content, with “consumer-friendly” fun content that incorporated live action, motion graphics and CGI that would appeal to the consumers in marketers.
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