BRAND POSITIONING
Hotel LaTour
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Services Performed

• Website Design
• Brand Positioning
• Social Advertising
• Print Outcomes

BRIEF

As Hotel LaTour looked to expand its portfolio of spaces, Bareface was asked to produce an array of assets to help establish the brand going forward. This involved everything from design work for luggage tags and corporate stationery to the new group website that would provide an improved platform for the brand, partnered with digital advertising and social media engagement - all aiding the business to align with its designated target market.

APPROACH & PROCESS

Christmas is a key season for Hotel LaTour and the accomodation market in general, looking to entice their target market across the many events, dinners and parties that were organised. This would help promote the events on an international level, appealing to business people staying in Birmingham by promoting its location within the city centre.