30 Year Celebration
Porsche Singapore
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Services Performed
- Social Media
- Art Direction
- Creative Direction
- Web Design
- Video Production
- Print Design
Brief
Porsche wanted to celebrate their 30 year presence in Singapore with a bang, and to use the occasion to acquire fresh, qualified leads.
Approach+Process
Leveraging a 30th Anniversary celebration to overtly acquire a qualified database can turn brand love into attrition, and cheapen the Porsche brand in Singapore.
Opportunity
Give consumers what they want - a genuine Porsche experience in the form of a well-executed creative promotional mechanic based on the Strategic insight that “Singaporean affluents want what money can’t buy”.
Results
Our KPI was 1,000 qualified leads for the month-long campaign. We delivered 2,000 in 1 week, and 10,000 shares in 1 month.
More selected projects
2 Sheraton Street
Soho
London
W1F 8BH
+44 (0)20 3808 7250
Spaces, The Mailbox
7 Commercial Street
Birmingham
B1 1RS
+44 (0)121 270 0650
20/f tower
535 Jaffe Rd
Causeway Bay
Hong Kong
+852 5808 1884
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