For their first-ever Birmingham festival, we arranged a pre-event to which we invited key Influencers and Journalists. The event took the form of an exclusive blending workshop held at the Hyatt Regency Hotel to whet appetites.
Key local media, commentators, bloggers and enthusiasts all clamoured to attend what was the same blending workshop that festival-goers would undertake – to enhance understanding and appreciation. The exposure we achieved ensured subsequent festival numbers and sign-ups were tangibly enhanced. We achieved feature-length articles in both regional daily papers and on their websites Festival previews in leading regional lifestyle magazines and various food/drink and what’s on blogs.