The brief was to raise awareness, engagement and following for a new entry into the UK Gel Nail marketplace.
We were asked to create a Social Media strategy that targeted existing users of a rival brand, with the aim of promoting the versatility, competitive cost and wide product range offered by Semilac UK.
We created a campaign that would showcase strong women looking glamorous. Not on the red carpet or on a catwalk but doing things that are outside of industry expectations. Women who have achieved in their field and not compromised.
We worked closely with the brand to identify brand ambassadors who matched these qualities and were able to recruit Jazmin Sawyers the British Athlete representing GB in the Long Jump at the IAAF World Championships in 2017, Dani King the British Olympic Cyclist and Giselle Ansley the British Olympic Hockey Player.
#Beautywithoutcompromise for women that are as strong as the Semilac nail gels.